Is Playa getting too expensive?

Between 2004 and now I have spent years in Playa, usually periods of several months at a time. I have brought friends and family with me and spread the word at home as much as I could. Almost everyone I managed to convince returned home enthousiastically from their trip. In recent years though this has changed and it does not have a whole lot to do with the sargassum problem, which appears to be more under control again anyway lately. It's mostly about money.

Friends of mine had to spent 160usd pp entrance fee to Xcaret for example and had the feeling that everywhere they went people were trying to squeeze the maximum amount of money out of them they possibly could. This put a serious damper on the amount of fun they had. I wonder if we are nearing the price limits upon which the majority of visitors will say, like my friends, cool place, but not worth it. Judging from the popularity of the completely overpriced town of Tulum, there is still room to grow, but I fear that at one point people will collectively turn their backs on the entire area. Are there people here who share that sentiment?