ASO Agency vs. Micro-Influencer Marketing Agency – Which Would You Focus On?

Hey everyone, I need some advice.

I’m trying to decide which type of agency to focus on. I could go with an ASO agency that guarantees App Store results like rankings and downloads, or a social media marketing agency that uses micro-influencers for promotion but doesn’t promise specific results.

I’m pretty good at both, but lately, I’ve been more involved in social media marketing. I ran a small campaign for my new iOS app and saw a jump to around 120 new users daily and over 1,000 website visits, so I know the approach works. During that campaign, I was also able to pull together a small network of 250+ micro-influencers, and I’ve already promised them I’d bring them more opportunities.

I don’t have a website or an official business for either yet. I’m still figuring things out before committing. If you were in my position, which one would you focus on and why?

Hey everyone, I need some advice.

I’m trying to decide which type of agency to focus on. I could go with an ASO agency that guarantees App Store results like rankings and downloads, or a social media marketing agency that uses micro-influencers for promotion but doesn’t promise specific results.

I’m pretty good at both, but lately, I’ve been more involved in social media marketing. I ran a small campaign for my new iOS app and saw a jump to around 120 new users daily and over 1,000 website visits, so I know the approach works. During that campaign, I was also able to pull together a small network of 250+ micro-influencers, and I’ve already promised them I’d bring them more opportunities.

I don’t have a website or an official business for either yet. I’m still figuring things out before committing. If you were in my position, which one would you focus on and why?