Strawberries everywhere

I’m in 5b and the strawberries (started from 1 plant btw) are out of control in this bed. Should I wait until after they fruit to tame then? Should I pull plants and create rows? I tried this year and did not keep up with maintaining the rows. Help! I love them and I just want to do right by them.

I’m in 5b and the strawberries (started from 1 plant btw) are out of control in this bed. Should I wait until after they fruit to tame then? Should I pull plants and create rows? I tried this year and did not keep up with maintaining the rows. Help! I love them and I just want to do right by them.