X just doing x things

Just saw a post about Reece James scoring a free kick for England tonight, the caption said something like , Just Reece James things. Then 5 seconds later I saw a post about a Gareth Bale freekick from a few years back for Wales captioned, Bale doing Bale things. What are the rules for Player X doing Player X things? Does it lend itself more to forwards/goalscorers? At what point does a player suddenly have a 'thing' they can 'do?'