It feels like a facebook alternative is needed now more than ever.

I use facebook quite a bit, but it seems that it is becoming more and more filled with AI crap and ads. Less and less of what my friends posted. I have tried friendica, but it needs a lot of work, especially in the UI department. Is anyone doing work on this front, either in friendica or another site, that has potential to replace facebook for good? What are the key aspects needed to make this a reality?