Nike studios, Barry’s competitor?

I’ve been going to Barry’s for 5 years now, almost 190 classes. I live in west Austin and started getting notices on Instagram for a new studio coming called Nike Studios. They are opening “pilot”‘locations in Austin and LA. I reached out to find out more and they are offering $99/month unlimited classes worldwide (he said they plan on opening 100s of studios next few years). Format is half running/half weights sounds pretty similar. This is less than half price of what my 8 class/month membership is at Barry’s! Free intro class so I’m going to try to see but man Barry’s might need to be worried with a brand like Nike coming in on their territory at 50% off!