Do you think sponsorships and affiliates are effective on twitch from the businesses side?

What I noticed on instagram is that very few people actually have real influence. Sure they may have high follower counts and somewhat high engagement but that doesn’t mean they can really drive sales.

So I’m wondering, do you think sponsoring and doing affiliate programs with smaller streamers 50-300 average viewers per stream, is worth it sales wise or is it as big a waste of money as advertising on Reddit or Snapchat?

I’m on the fence about finding a couple streamers and offering like $100-200 per month to promote my $30-50 cupcake subscription service. They would get 10-20% of sales. Advertising on instagram is sooooo expensive. And to be honest seems like lighting money on fire. One account wanted me to pay $10k upfront with no guarantee for example. Crazy imo.

Hopefully I’m not breaking the rules. I skimmed through and thought this post was ok.