Am I crazy, or does Stiggins' Fancy Pineapple not actually taste that much like pineapple?

I mean don't get me wrong, the stuff is delicious. Works great in a rum old fashioned or a daiquiri. But it's essentially a dark rum with hints of pineapple? Comparing it to the pineapple rum I infused at home (which actually tastes like a pineapple), the difference is night and day.

I guess I'm just confused why this rum is so hyped in the craft cocktail world, especially when it comes to tiki drinks. In anything other than a spirit-forward drink, the pineapple notes gets completely lost. Some recipes out there call for a small amount of Stiggins' along with a large pour of pineapple juice lol. It just seems so superfluous.