I'm testing every social media cross posting tool / social media management tool - share your experience as well!
Background. I run a small marketing agency, working across a lot of different socials, for various clients.
For us to consider a tool it needs to be able to post and schedule posts to a wide variety of social media platforms.
Required formats/social networks:
- Posts: X, Threads, Facebook
- Vertical video: IG/Reels, Tiktok, Youtube shorts
- Horizontal video: Youtube
Bonus platforms/formats:
- Bluesky
- IG Story
- Snapchat
Bonus features outside posting:
- Agency features: clients able to review/approve content
- Social listening
- App for posting/great mobile functionality
I have tested:
- Buffer - Posting and scheduling seems to work quite well, the UI is superb, but there are some approval and mobile issues. It also does not have a good way to comment across socials outside of IG and Facebook.
- Sprout social - Functionality for social media posting seems decent, has the best cross-commenting so far, but I struggle with the UI. The pricing isn't in anyway competitive.
- Hootsuite - Outdated and overpriced product. By far my least favorite tool tested so far.
I will test:
- Later
- Loomly
- Oneupapp - will revisit as it was a bit buggy last year, but has been the most aggressive with new integrations, so hope it works better now
- Emplifi (former social bakers)
- Social champ
- Postflow
- Statusbrew
(any other tools?)
Unsure if should test: (please share your experience)
- Metricool
- Brandwatch
I have decided not to test:
- Planable - missing functionality - seems to be a bit early in development
- Rella - missing functionality
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Disclaimer: I'm not affiliated with any tool. This will be a neutral and TRUSTED set of reviews. Because reddit is filled with paid shills.