2018 rear hatch noise/ damaged weather seal

Just bought a 2018 Odyssey and I removed the roof drip channel trim to look for a leak that is collecting water in the trunk floor area. I noticed that the rear hatch hinge is wearing a hole in the weather seal. The door makes a groaning noise when it opens and closes as the door hinge rubs the seal.

Any idea what’s causing this? The vehicle had no accidents on its car fax and it doesn’t look like the rear door has ever been replaced or worked on.